What To Promote

Effective Use Of Traffic Exchanges

The best way to use traffic exchanges is to build a list, and offer appropriate offers on the back end. In other words, you provide a good incentive for someone to join your list. As you send messages to your subscribers, you provide affiliate links to related products and services you mention in your email messages.

Email marketing provides a subscriber with multiple views of your offer. This is necessary because people rarely purchase based on a single view or exposure to a product or service. You can also use this form of marketing to combine your offer with credibility, information, and education and training. This has the potential to offer someone more value than the viewing of some random ad.

Consider these three words when you create content: Traffic, Leads, Sales. Another option is to help someone improve their business by providing tools, training, resources and organization. Forget the single ebook from 10 years ago. You can assemble a small package of resources that genuinely entice someone to join your list.

Traffic exchange users are usually not interested in another business. However, they are looking for effective ways to promote their current opportunity or offer.

So, your goal is to create content to advertise that will help someone else build their business, instead of trying to push another opportunity in front of them. Your biz op, mlm or direct sales opportunity will likely become a secondary promotion in these traffic programs. You may even have to reconfigure your promotion strategy to make traffic, leads and sales as a primary promotion.

The Lead Magnet And Autoresponder

This is the content (or bribe) you offer someone in exchange for subscribing to your list. You can create this in digital format based on information you have learned through your own marketing efforts. You can also consider outsourcing some (or all) of the content. You can even find private label rights content that will cover your preferred subject manner.

You will need to create a lead capture page to advertise. This page is designed to grab the name and email of your future subscriber. Some services provide this software online. Most of the time you can find this service integrated with your autoresponder service provider.

Some common autoresponders used by online marketers will let your have 500-1000 free subscribers, but limit the emails you can send, or prevent email sequences. You are limited to broadcast only.

I found a company that lets you build a list up to 2000 subscribers free, and you can send an email sequence. You can build a funnel and sell a course on the site (and collect payment). After 2000 subscribers, you pay on a tiered basis depending on total subscribers. This is an excellent way to reduce your start up costs during your trial and error time while you build a list of subscribers.

Another option is to pay a flat fee for unlimited subscribers. Rocket Responder and Traffic Wave offer this service for $20 per month or less. The provider I use for Free Tools Guy is Global NPN. This company offers their starter tool suite at $17 monthly. However, you can upgrade to 3 additional tiers of service, to get almost all the tools you need for online marketing from one provider.

Your Own Website

In order to prove you want to build a successful online business, you need your own website. You really do not own any of your content on social media or free blogging sites. You could lose it at anytime.

Your website is an ideal place to store the content you give to your subscribers (more about this later).

The best choice is to learn to use WordPress. It takes time to learn just like any other skill. You will need a hosting service to build your sites and make them available online. Most hosting providers give you the option to install the free version of WordPress with a few simple clicks.

Your domain can be purchased through your hosting provider, However, you want to compare pricing with other providers. Even if your hosting provider gives you a free one year registration, find out their pricing for subsequent renewals.

You can register a domain with any domain registrar. GoDaddy is the most well known provider. They also have round the clock support. However, they would be even more successful if they stopped the practice of gimmick pricing. I rarely need support, that is why I use no frills registrars such as NameSilo and NameCheap.

For your first site, choose a simple domain name and create a practice site before building the site you will use for your business ventures. Make the mistakes and experiment on this site, and you will gain skills to bring to your real site.

Another option to consider is the Profit Center, as low as $45 per year. You will get your own site, and a theme and hosting are included. If you can drag and drop, you can customize this site to your preferences. The Profit Center can be connected to your custom domain that you register with any domain registrar.

The Autoresponder Website Connection

You can advertise your lead capture page in the traffic exchanges and start collecting subscribers. Another option is to provide good quality teaser content and have someone come to your website. Your website should provide good content and lead viewers to your lead capture page on your site.

This method is my preferred method, because someone will remember the value provided in a website instead of some random lead capture page.

Do not be stingy with content. Remember, you are trying to be different than all the other marketers that just promote pages to join another business opportunity.

Your website can be used to store the digital files you are providing to your subscribers. Your autoresponder content should link back to your website, where you deliver what you promised for free. You can also list relevant paid content (affiliate links or items you sell) next to the free items.

You must decide if you will do this with each autoresponder message or just occasionally. Pick a frequency that is best for you, experimentation may be required (such as split testing messages to your subscribers).

Your website is your hub for your subscribers to remember you are the person providing excellent value to them. This will reinforce their decision to continue to be your subscriber. Everyone is busy, and getting tons of email everyday. You need to be the person that gets your email opened every time!

How about an example?

My main free product site, Niche Passion Blogs.

This site gives away a lot of free stuff before even asking for your email address.

However, you do not have to do as much work as I have done on that site in order to build a list. A good lead capture page to the right audience will allow you to start building a list.

Too Much Work?

The plan I have presented requires a lot of work, more than you realize if you have never done any of these tasks. This level of work is required if you want to provide the value that attracts other home based business promoters to you.

You need a good offer that you advertise consistently on multiple sites if you want to get any leads from traffic exchange programs. Use tracking programs to find your best converting pages, and advertise these as much as possible.

Failure and time wasted is just about guaranteed if you only run prepackaged affiliate ads in just a few sites. You must stand out with a unique offer based on the tips previously mentioned on this page.

It is fine to experiment with excess credits. I personally advertise some of my free access sites directly. However, it is my site and I may benefit from the traffic and affiliate income. I sometimes run banners advertising other traffic exchanges. This can lead to residual traffic from recruits. Feel free to experiment, but remember the foundation of success with these traffic programs is the back end credibility you build, which leads to affiliate income.

Consider my example of giving away free content as much as possible. Some people may benefit from the information I provide, without me gaining a single dime of affiliate commission. Russell Brunson continues to make a good income, while giving away tons of free value.

So, don’t be stingy and short sighted. Look at the long term possibilities.


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